grandma cho’s

Grandma Cho’s is a premium CBD Product

BRAND IDENTITY, ART DIRECTION, 2020 - This logo design was proposed to accentuate the representation of gentle giving; displayed by the open hands illustration. The plant portrays a simplified version of the marijuana leaf, hinting at the healing power of cannabinoids. The brand is uniquely focused on targeting older communities who have the desire to explore CBD products that offer positive health benefits alternative to pain medications. Therefore, calm and relaxing colors were identified to represent the brand visuals.